Mandate & diagnostics
Align decision criteria, markets, channels, governance risks and internal stakeholders.
Media agency pitch management
A media pitch should produce a better contract, not just a better presentation.
We run comparable, evidence-led agency selection across the Baltic states. Every bidder answers the same commercial questions, prices the same scenarios and commits to terms that survive beyond the pitch room.
Plan a pitchWhy pitches fail
The lowest-looking bid is not always the lowest total cost.
Proposals become impossible to compare when agencies use different baselines, fee definitions, inventory assumptions and value calculations. We remove that ambiguity before scoring begins.
A controlled six-stage process
RFP architecture
Build a clear brief, data room, commercial template and bidder rules.
Comparable submissions
Force consistent definitions, scenarios and net pricing structures.
Objective evaluation
Score strategy, capability, people, technology and commercials with a documented matrix.
Negotiation & validation
Stress-test claims, references, staffing and price assumptions before selection.
Contract hardening
Translate the winning offer into measurable obligations, audit rights and implementation controls.
What your team receives
Pitch strategy and timetableRFP and bidder data packComparable pricing templatesEvaluation model and audit trailNegotiation supportContract schedules and handover controls
FAQ
Questions before the mandate
Can you run one pitch across all three Baltic states?
Yes. We create one governance framework with country-level commercial and media-market schedules for Lithuania, Latvia and Estonia.
Do you recommend agencies?
We can build a qualified longlist and manage outreach, but the evaluation criteria and documented client decision remain central.
Will the incumbent be treated fairly?
Yes. A disciplined process gives every bidder the same information, deadlines, questions and scoring logic.
Can you support a public procurement process?
We can provide media-technical specifications and objective evaluation logic alongside the client’s legal and procurement advisers.
MEDIA FORENSIS / BALTICS
Request a confidential reviewPlanning an agency review?
Start before the RFP is drafted. Early structure protects comparability, internal time and the final contract.